They say there is no free lunch, but Wisdom and Folly are out advertising one. Their message is delivered in the same
venues: the highest places of the town, where everybody can hear them and see
the long-term results of responding to one or the other. They have the same ad campaign,
and they target the same hungry demographic. They reach out to those in need of
a set of principles by which they can order their lives. Both metaphorical “women”
offer to meet that very common need, but only one can really do so, for reasons
that will shortly become evident.
Solomon contrasts living wisely and living foolishly.