In economics, it’s the
law of supply and demand, really. On the internet, it’s number of clicks.
Generally speaking, if you read several pages on the same websites every
day, you click a lot. If thousands or hundreds of thousands of others do the
same, that’s virtual boatloads of clicks. On the Web, clicks = success.
So if Christians visit websites that offer feel-good fluff, it’s logical to expect that bloggers will
write more fluff. If Christians visit websites that offer substantive
cultural analysis and reasoned biblical responses, bloggers will write more of
that. If Christians visit websites that carefully analyze scripture and
teach it, bloggers will offer more careful scripture analysis.
It’s not rocket
science. Basically, if you come they will build it, or build more of it. We get what we ask for.
But the one that gets
my attention is Anita Matthias’ list, which is ordered by number of Facebook “likes” received by each website.
Now of course Facebook
caters to a particular demographic these days. The rhetoricians, primarily men,
have moved to Twitter, and the business crowd to LinkedIn. The kids are on Snapchat
or Instagram. So Facebook, in its declining years, has become primarily the domain of women aged 25-64.
The Anita Matthias Top Ten,
then, most accurately represents what Christian wives, mothers and married
daughters are reading. It’s a couple of years old, but still relevant. I think
it is a bit of an eye opener:
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2
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3
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4
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5
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6
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7
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8
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9
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10
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I know you’re breathless to discover whether Jamie really IS the Very Worst Missionary. Read a few posts and you can tell me. My money’s on “probably”. But I already have Rachel Held Evans to make me foam at the mouth, thank you, so I won’t be investing much effort in critiquing Number 10.
My fly-by assessment of these very popular Christian web stops?
With few exceptions, Christian women seem to be reading posts that are: (i) written by Christian women (no surprise there); (ii) short, generally in the range of 500-1,000 words; (iii) heavily visual; (iv) minimally scriptural (the occasional proof text appears from time to time, but rarely analyzed in context); (v) centered around human experience; (vi) in existence primarily to sell other products (books, videos, the writer as public speaker); (vii) platitudinous (pithy sayings are everywhere, substance is nowhere to be found); and (viii) in several instances unrelated to Christianity at all.
What does this say about
the maturity and spiritual development of a significant number of readers out of a group of believers that by some
estimates comprises up to 55% of the Body of Christ? I’ll leave you to mull that over. What I do know is that we generally get pretty much what we ask for.
And most of the time, we
ask for the things that matter to us.
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