Six years ago, a new Gillette commercial indicting all men for the sins of some prompted this discussion of biblical masculinity between IC and me. We concluded the sort of male behavior encouraged in scripture is not toxic, and that the problem is not that men today are too masculine, but that they are not masculine in biblical ways … and that’s when they are masculine at all.
It wasn’t just Christians who were turned off by Gillette’s politically correct hectoring. The ad was brutally panned within hours of airing, and I was curious how much money Procter & Gamble was prepared to lose to make the ideological point it was pushing. Well, now we know.