The most effective lies are 90% truth. Satan proved that in the Garden of Eden, and he’s been exploiting the technique ever since.
Likewise, the most persuasive rhetoric ignores all inconvenient exceptions to its proclamations. Discussing the outliers takes time a rhetorician does not have. After all, rhetoric is about making a pithy point with emotionally compelling force, so shorter is better. In deliberately generalizing rather than carefully debating all possible pros and cons, a sophist makes an argument that hits his target audience right where they live, even if he leaves some significant percentage of the population stone cold.
Not his market. Too bad for them.

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