It started before he was born. For example, one well-known prophet
said, “call his name Immanuel.” During his ministry some called him Rabbi,
as Jewish teachers were often known. Later, the high priest asked him, “Are you the
Christ?” As for his disciples, both before and after his resurrection they referred to
him almost exclusively as Lord.
The list of his names and titles is lengthy and something significant would surely be lost if we dismissed even the least of them. That said, there are three without which we cannot possibly preach a
complete gospel or maintain a balanced, accurate perspective on Jesus.
You might call them non-negotiable nomenclature.