Well, do you? It’s a hugely important question. It merits serious thought.
Love for God is fundamental. Jesus taught that the first and greatest commandment in the Law of Moses was to “love the Lord your God with all your heart and with all your soul and with all your mind”. So then, God claims the right to rule my thoughts, to control how I define and express my self, and to direct my understanding. Allowing him to exercise his rightful domain unimpeded is the first and greatest expression of love toward God.
This truth was fundamental to a right understanding of the Law, and it is fundamental to Christianity. All true goodness follows from it.