My favorite sales technique is something
called puffery, which is just what it sounds like: a whole lot of hot air.
Okay, maybe “favorite” is the wrong word: it’s merely the technique easiest to
identify, the one that, even to the uninitiated, screams ‘Marketing!’ at the top of its wheezy,
overinflated little lungs. Once stung by the
puffery-fish, you recognize it forever by any name.
Sadly, marketing to Christians has become
just as fishy as marketing to secular rubes.












