In economics, it’s the
law of supply and demand, really. On the internet, it’s number of clicks.
Generally speaking, if you read several pages on the same websites every
day, you click a lot. If thousands or hundreds of thousands of others do the
same, that’s virtual boatloads of clicks. On the Web, clicks = success.
So if Christians visit websites that offer feel-good fluff, it’s logical to expect that bloggers will
write more fluff. If Christians visit websites that offer substantive
cultural analysis and reasoned biblical responses, bloggers will write more of
that. If Christians visit websites that carefully analyze scripture and
teach it, bloggers will offer more careful scripture analysis.
It’s not rocket
science. Basically, if you come they will build it, or build more of it. We get what we ask for.