This article about effectively
marketing the church was forwarded to me by a reader along with a two-word review: “fantastically
misguided”.
“Misguided” is a good
way to put it. I think Cameron and Tara from Christ & Pop Culture are well-intentioned. They contend
that Jesus must be the focus of all attempts to promote
a church and that “church marketing strategies applied without guidance from
Scripture undermine the kingdom of God by causing Christians to alter their
identities”.
So with Christ as the focus and scripture
for guidance, what could go wrong? Lots, it seems.