Self-centered = pre-occupied with one’s own well being and comfort.
What is the difference between being a selfish person and being a self-centered one? If you think about it, a person may give of his wealth freely, and see himself (and be regarded by others) as generous and unselfish. Yet for all his lavish giving to worthy causes, the real reason for his beneficence can be self-centered, motivated more by how others will see him than by the needs of those helped by his charity — his own image rather than the impoverished condition of the needy.
Big corporations often engage in this kind of duplicity on a grand scale; it is a “virtuous” way to keep name and products before the public.

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